The cinema is beginning once more. As yearly, the calculations are made on the day after Christmas, and in comparison with December 26, 2021, when covid introduced the cinemas to their knees, this yr the field workplace elevated by 86 % to a complete of 5 million 711,880. A triumphant consequence with out shock: the chief of the standings of the previous few days Avatar – Approach of Water, James Cameron’s blockbuster 3D film with over 20 million (20,470,935 grossed) Massive day With Aldo Giovanni and Giacomo, the one Italian Christmas comedy whereas getting stronger (2,400.103) eight mountains (882.084) continues Cartoon I’s profitable march with Alessandro Borghi and Luca Marinelli and three,230,999.Puss in Boots 2. Not a lot is left of the Christmas cake for different titles within the prime ten: Fabelmans Properly defended by Steven Spielberg at 703,795 and 1,479,257 The Nutcracker and the Magic Flute, One other animated movie that brings the younger and outdated to the cinema.
RECOVERY. We are able to hope for a particular restoration, in truth Anec rejoices: “The superb consequence recorded by the cinemas on December 26, the gross sales of over 703,000 tickets in a single day confirms the pattern of the gradual return of the general public to the cinemas,” communicates the affiliation of merchants. “I’ve at all times thought Boxing Day receipts can be an essential take a look at for the well being of our market,” says very cautious analyst Robert Bernocchi, on the Cineguru portal evaluating the whole consequence for December 26, 2022 with the file in 2010 (greater than 11 million) and by 2021 with 3,048,364 “essentially the most black” yr.
FASHION. Past the graphics, numbers, and projections, one factor is for certain: Instances have modified and, free from the pandemic, nice motion pictures are wanted to distract folks from the lure of streaming. Each are like nice tremendous productions Avatars (over 3 million on Boxing Day alone) as each a film phenomenon and strangeness, now over 5.5 million. Till just a few years in the past, Filmauro-branded cinepanettoni at all times gained over the vacations: at present, comedy has a harder state of affairs, looking for a system as devastating because the “false” laughter the De Sica-Boldi couple has assured for 3 a long time. life. And he is not contemplating risking it at Christmas, as his January 1st launch choice confirmed. three too many and one of the best daysTwo movies with undoubted business potential.
PERSPECTIVE. However how a lot will he want to gather? Avatars 2 To keep away from being a flop and never jeopardizing a fifth of the deliberate sequels? Up to now, the blockbuster film set on the planet Pandora is estimated at $950 million worldwide ($287 million raised within the US alone): it prices $350, it must be “the third or fourth highest-grossing in historical past” to keep away from dropping cash. mentioned Kamer. So over 2 billion in complete. And from the best way issues are going, even in Italy, it looks as if something however an unattainable enterprise.
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