Selecting what to deliver to the desk can contribute to the well-being of the planet and the surroundings. Being conscious of this, Findus, the main firm of the frozen meals market in Italy, launched the “Welcome to the Vegetable Season” marketing campaign in 2014. Green KitchenThe inexperienced line designed for many who wish to cut back their animal protein consumption and search natural alternate options with out compromising their style and dietary worth.
With three 20” lengthy commercials and a brand new declare, the brand new cartoon of Yeşil Mutfak, which has been broadcast on TV and digital platforms since January 15, takes place in a park and sees youngsters within the lead position.
With easy, even irreverent questions that open their eyes and hearts to the longer term, the youngsters inform three completely different grownup interlocutors – grandmother, mom and father – that they’ve tasted the merchandise of the Inexperienced Kitchen sequence corresponding to “Good for the planet”. they wish to embody burgers, “Omega3 even when not fish” veggie bars and “Fiber supply” zucchini medallions of their weight-reduction plan. A easy, scrumptious and on a regular basis gesture to assist construct a greater tomorrow for everybody.
“Inexperienced Kitchen inexperienced line is each the model’s protect the planetSouthern Europe Inexperienced Delicacies Advertising and marketing Chief Marco Miglioranza, each because of the rising demand on the a part of customers for tasty and reasonably priced various proteins to animal-based proteins – We selected to make youngsters heroes for this new marketing campaign as a result of who is best than plant-based for a greater tomorrow, if not the guardians of tomorrow? Can they speak brazenly—generally disrespectfully—a couple of huge downside like meals? With the brand new marketing campaign, we problem previous habits and suggest an up-to-date and modern meals perspective that preserves the normal Findus style and high quality for extra scrumptious and ‘greener’ meals than ever earlier than.
Along with the brand new TV commercials, the launch of the Inexperienced Kitchen marketing campaign sees a reshaping of “Inexperienced Kitchen”. All of the goodness A alternative of stable inexperienced background colour and contrasting black for fast shelf distinctiveness, preserving easy graphics with a pure and spontaneous stroke of the hand, appropriate for extra direct communication, attracting customers’ consideration and alluring them to take green-focused concrete actions.
The stickers positioned as proof recall the principle claims on each the back and front of the pack, whereas every part retains the defining colour that characterizes the product, together with icons that inform the story of the animal protein it replaces. or the principle vegetable.
The brand new Inexperienced Kitchen marketing campaign is supported by main communication platforms and in-store actions: broadcasting on the model’s social channels corresponding to Fb, Instagram and TikTok is deliberate and deliberate all year long to combine tv communication. Spectacular activations. The brand new marketing campaign was created by McCann and Hogart.
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